Mission

Key Product differentiators

Parking

Most existing projects have significant acreage dedicated to on-grade parking occupying the middle of the sites. The remainder of the sites has consolidated parking at the perimeter, but with the first impression of acres of on-grade parking. Our takeaway is the market will prefer secure parking attached to each apartment. Therefore, we have designed direct access two-car garages without compromising green space and walkability outside your front door all the while preserving the architecture.

Meaningful open spaces

Most competitor site plans do not promote walking for exercise. The baby boomer and millennial demographics enjoy walking, jogging, and biking for exercise and socialization. Most competitor projects do not address this imperative issue. The small open spaces that have been provided by competitor projects are inadequate to separate buildings in a meaningful way and do not promote the perception of a community. Our takeaway is that the market will gravitate to the community with landscaped “garden courtyards” shared by two, four, six, and eight-plex buildings, which will be visually pleasing and will create areas that promote social interaction and walkability throughout each community.

Indoor-Outdoor relationship

Most competitor units are absent of any meaningful indoor-outdoor relationship which can be accomplished using expansive glazing systems (windows, sliding glass doors), front porches, patios, and/or balconies that are extensions of this spatial relationship and further promote / “play off” the communal courtyard concept. We will focus on and embrace the opportunity for indoor-outdoor relationships in our communities promoting and resulting in a healthier lifestyle and community.

Most competitor units are absent of any meaningful indoor-outdoor relationship which can be accomplished using expansive glazing systems (windows, sliding glass doors), front porches, patios, and/or balconies that are extensions of this spatial relationship and further promote / “play off” the communal courtyard concept. We will focus on and embrace the opportunity for indoor-outdoor relationships in our communities promoting and resulting in a healthier lifestyle and community.

In contrast to previous generations of renters, millennials have embraced built-for-rent homes as a desirable housing product, and the old stigma of renting has waned. Housing affordability concerns are not easing for both baby- boomers moving into a retirement or millennials deciding to purchase their first home. The increasing cost of homeownership is keeping residents renting longer and therefore our community is positioned to target both demographics.

Primestone communities are intended to provide a lifestyle evolution focused on downsizing/resizing, convenience, and enhanced social interaction, located within proximity to the communities in which its residents have previously lived or intend on living with their next home purchase. By doing so, relationships with families, friends, cultural and social resources, and even employees can be maintained.

Universally designed, low-density multifamily (MF) community has been conceived for two demographics: the ever-increasing demographic of baby boomers who are approaching or have initiated retirement, and millennials choosing to rent for various reasons such as affordability, saving for a home, etc. The design concept will serve as a stepping-stone for residents moving into or out of homeownership. In comparison to previous generations of retirees, baby boomers seek a lifestyle focused on physical fitness, continuing education, and social engagement. Having pursued careers, raised families, and in many cases, maintained single-family homes, they are seeking an alternate form of housing as they approach retirement. Baby boomers desire all the benefits of a single-family home but with less square footage, easy-to-maintain, and a lock-and-leave lifestyle offered by apartments or condominiums. Built-for-rent, multifamily communities provide the opportunity to “resize” without forfeiting the sense of community.